Minisocial
A space for brands and creators to collaborate.
- Duration
- July 2020 – October 2020
- Live Site
- minisocial.com
"The platform Bean built (and maintains) for us has allowed us to increase our campaign throughput over 7-fold while maintaining the same size team. The automation of our previously highly manual process has allowed our business to grow exponentially without sacrificing quality, giving us more time to focus on the needs of our expanding clientele.” - Austin Rogers, Ops Team Lead
Overview
Branding/Marketing Site & App Design and Development
Minisocial is a UGC platform which connects content creators with brands. They came to us in need of a fresh new branding look, a user-friendly brief building process, a campaign dashboard system, and a redesign of their marketing site.
Branding
We landed on a wordmark that leans into the playful nature of the company and positions them as a trustworthy companion for micro-influencers and brands alike. Light pastel shades of yellows and blues were utilized to evoke the feeling of a sunny day at the beach.
A series of icons were hand drawn to playfully bolster the DIY ethos of Minisocial.
Automating Client Relations
In addition to the marketing site, we also conceptualized, laid out, and built a robust campaign questionnaire using Formstack and Magic Link to eliminate the need to manage login information. Additionally, Bean stylized a custom dashboard system via HubSpot to automate content delivery between brands and influencers.
The backend campaign builder allows creators and brands to set up their profiles and campaigns, thus alleviating the pressure on Minisocial to do this work themselves. Additionally, creators have a space for efficiently managing and submitting their content.
"The platform Bean built for us has allowed us to increase our campaign throughput over 7-fold" - Austin Rogers"The platform Bean built for us has allowed us to increase our campaign throughput over 7-fold" - Austin Rogers"The platform Bean built for us has allowed us to increase our campaign throughput over 7-fold" - Austin Rogers"The platform Bean built for us has allowed us to increase our campaign throughput over 7-fold" - Austin Rogers
The brand dashboard was created for brands to create project briefs and invite creators.
Similarly, the creator dashboard is where creators recieve their brief and upload content.