A refreshed website for an elite grocery store.

Erewhon logo overlayed on a hand holding a bunch of beets
Our Role
UX/UI Design
Frontend Development
Backend Development
Tech Stack
December 2020 – November 2021
Live Site


Marketing Site Design and Development

Pioneers of the organic and macrobiotic food movement, Erewhon, approached us in need of a refreshed marketing site to reflect the high standard of their innovative and discerning brand. They needed their website to be stylistically cohesive with their effortless in-store experience while maintaining their position as a source of truth and education for the community.

Desktop designs

First, we proposed an entirely new sitemap intended to quadruple the number of routes via which a user could access the webstore.

Sitemap design


We visually shaped Erewhon's marketing site to navigate seamlessly to their webstore and designed custom layouts and features unique to their needs. A store locator was built to accommodate their ever-growing chain of locations. Their site also required an extensive series of forms, so we re-platformed them to Formstack.

Desktop design

We transitioned Erewhon to custom layouts via Sanity to provide them with a more self-sustaining content management system.

Sanity examples
Mobile mocks