Erewhon
A refreshed website for an elite grocery store.
![Erewhon logo overlayed on a hand holding a bunch of beets](https://cdn.sanity.io/images/zpamczea/production/2364983c5b2475cf37fe4efcc7fe8aa9590ffa62-3358x1681.jpg?auto=format)
- Duration
- December 2020 – November 2021
- Live Site
- www.erewhonmarket.com
Overview
Marketing Site Design and Development
Pioneers of the organic and macrobiotic food movement, Erewhon, approached us in need of a refreshed marketing site to reflect the high standard of their innovative and discerning brand. They needed their website to be stylistically cohesive with their effortless in-store experience while maintaining their position as a source of truth and education for the community.
![Desktop designs](https://cdn.sanity.io/images/zpamczea/production/ca3229791329f31b45c15a66549ecc6de10a9c84-1680x1684.jpg?auto=format)
First, we proposed an entirely new sitemap intended to quadruple the number of routes via which a user could access the webstore.
![Sitemap design](https://cdn.sanity.io/images/zpamczea/production/4f322a0a2bf51fe5c61e908eb858b657f7bcb5c5-3362x1680.png?auto=format)
Approach
We visually shaped Erewhon's marketing site to navigate seamlessly to their webstore and designed custom layouts and features unique to their needs. A store locator was built to accommodate their ever-growing chain of locations. Their site also required an extensive series of forms, so we re-platformed them to Formstack.
![Desktop design](https://cdn.sanity.io/images/zpamczea/production/6a86a45df8b72016f00c69107f45848ea7a554bb-1680x1685.jpg?auto=format)
We transitioned Erewhon to custom layouts via Sanity to provide them with a more self-sustaining content management system.
![Sanity examples](https://cdn.sanity.io/images/zpamczea/production/4e1950a70c0e442fb15f912d46162f9f7bfa1310-3362x1681.jpg?auto=format)
![Mobile mocks](https://cdn.sanity.io/images/zpamczea/production/434ba81b57a24441270e7c12a839682edcd4f54e-3360x1681.jpg?auto=format)