Erewhon
A refreshed website for an elite grocery store.
- Duration
- December 2020 – November 2021
- Live Site
- www.erewhonmarket.com
Overview
Marketing Site Design and Development
Pioneers of the organic and macrobiotic food movement, Erewhon, approached us in need of a refreshed marketing site to reflect the high standard of their innovative and discerning brand. They needed their website to be stylistically cohesive with their effortless in-store experience while maintaining their position as a source of truth and education for the community.
First, we proposed an entirely new sitemap intended to quadruple the number of routes via which a user could access the webstore.
Approach
We visually shaped Erewhon's marketing site to navigate seamlessly to their webstore and designed custom layouts and features unique to their needs. A store locator was built to accommodate their ever-growing chain of locations. Their site also required an extensive series of forms, so we re-platformed them to Formstack.
We transitioned Erewhon to custom layouts via Sanity to provide them with a more self-sustaining content management system.
